Media Marketing
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EDUCATION
S.I. Newhouse School of Public Communication at Syracuse Universtiy
Masters of Science, Communication-Media Management 
Overall GPA: 4.0

State University of New York at Fredonia    
Bachelor of Science, Communication- Public Relations, expected May 2020
Minor: Leadership Studies   Overall GPA: 3.53    Major GPA: 3.84 

Sant'Anna Institute
International Study Abroad, Spring 2019

HONORS
  • Academic Dean’s List, Fall 2017-Fall 2019
  • Keeper of the Dream Scholarship Recipient
  • Omicron Delta Kappa Leadership Honor Society 
  • Lambda Phi Eta National Honor Society

RELATED EXPERIENCE
Owner, Social Anchor, April 2020-Present
  • Work directly with clients to prepare and create digital marketing material. 
  • Take photos and videos for promotional use.
  • Schedule and attend weekly or monthly calls with the client to discuss their media. 
  • Consult on upcoming promotions and events that the client needs assistance with.
  • Manage social media accounts for the client. 
  • Analyse and track analytics from all pages managed for the client.

Store Manager, Cottage by Pucci, April 2021-Present
  • Oversee day to day operations in the office.
  • Work with customers and contractors through the entire shopping experience.
  • Create workflow for employees at Cottage by Pucci.
  • Communicate with local business owners for promotional purposes.
  • Attend local events and meetings to promote business.
  • Manage in store inventory and work with the other store location to manage products

Marketing and Public Relations Specialist, Pucci Carpet One Furniture & Bedding, May 2019
  • Manage all marketing materials, website updates, and social media presence. 
  • Responsible for corporate messaging development and distribution Designing marketing materials.
  • Plan and execute events that enhance the image of Pucci Carpet One as well as generate sales.
  • Actively respond to reviews online Design and send out promotional items for sales.
  • Communicate and have a good standing relationship with local media
 
Communication Intern, Hotel Mediterraneo Sorrento, International Internship, Spring 2019 
  • Complete a series of projects to enhance the experience of working with others in a foreign atmosphere.
  • Projects include: 
    • ​Company Research- research and study the organization to better understand their brand image and mood portrayed. 
    • Online Communication- completion of a plan to increase visibility of the company through social media, feedback from customers and the exploration of new sites. Looking at the insight from social media to further develop online demographics. 
    • Surveys- Encouraging guests to write reviews and use Geotagging for the company. 
    • Events- Attending and helping to develop publicity for events using photos and videos taken.

​New Student Connections Intern, New Student and Transition Programs at Fredonia, Spring 2018
  • Email new Spring first year students with tips about getting connected to campus and various resources available to them.
  • Help answer questions for new students on the Class of 2022 social media pages.
  • Help create quick video tips for first year students that  can be distributed on the social media or websites.
  • Develop workshops for next  Fall's 3-1-3 population and D2D population.

Event Planning Assistant, Fredonia Cheerleading and Dance Competition, 2017-present
  • Recruit scholastic, all-star and dance teams.
  • Acquire vendors that are best suited for the competition.
  • Order trophies, banners, ribbons and awards.
  • Promote the competition on social media as well as in other media.
  • With a small increase in ticket sales we were up 30% in 2018.

Social Media Recruitment, Fredonia Cheerleading, Fall 2017-Present
  • Post about the team and its activities in the community.
  • Post polls about the sport..
  • Updating coaches on deadlines.

Promotion and Advertising Intern, Pucci Contract Interiors, January 2016-June 2016
  • Mail mergers
  • Email advertisement blasts
  • Advertisement flyers

EMPLOYMENT
  • Tasting Room Server, 21 Brix Winery- Portland, N.Y., June 2017-Present
  • Lifeguard, State University of New York at Fredonia, June 2014- Present
  • 3-1-3 Mentor, State University of New York at Fredonia, August 2018- December 2018
  • Orientation Leader, State University of New York at Fredonia-August 2018
  • Lifeguard, Shorewood Country Club- Dunkirk, N.Y., July 2014-August 2016

ATHLETICS
Fredonia NCAA Division III Women’s Cheerleading, 2017-present
  • Team Representative Student Athlete Advisory Committee, 2018-present
  • Cheerleading Kids Camp (Volunteer), Fall 2017
  • Community wide Fall Sweep (Volunteer), Fall 2017

EXPERIENCE
Member, American Legion Auxiliary Empire Girls State-Summer 2016

CAMPUS & COMMUNITY INVOLVEMENT
  •  President’s Strategic Planning Committee        
    • Information Gathering and Strategic Alignment Group, Spring 2017-Fall 2017
    • Student Representative in Developing the Universities five year plan.
  • Keeper of the Dream Scholarship Program
    • Multicultural Leadership Development Scholarship Program, Fall 2017- Present
  • Public Relations Student Society Association
    • Bateman Case Study Competition, Spring 2018    
  • Leadership Street Team
    • Enhancing Leadership Development, Fall 2017-Present
    • Teaching Organizations on Campus Group Activities involving Leadership, Fall 2017-Present
  • International Buddy Program
    • Guided an International Student through the semester, Fall 2017

REFERENCES
  • Mr. Pietro Monti 
Director of Sales and Ma
Hotel Mediterraneo Sorrento
​[email protected]
+34 081 8781352
  • Professor Mark Suida
Director of Campus Life
State University of New York at Fredonia
[email protected]
(716) 673-3143
  • Nicole Kane
Marketing/HR Manager
21 Brix Winery
[email protected]
(716) 725-9033
VICTORIA PUCCI-SCHAEFER